Exciting Consumer Product Research to Power Brand Decisions
CONSUMER RESEARCH & BRAND DEVELOPMENT
SURC is your ultimate, trusted partner in consumer research, igniting the beauty industry across the nation! With consumers evaluating and home testing organic products, SURC is the vibrant hub where opinions come alive, fueled by exhilarating sensory experiences. From tactile, texture, bounce, to hydration, and shine, SURC is passionate about uncovering how every sensory detail influences consumer needs, wants and choices. Our engaging case studies and focus groups provide invaluable insights for product efficacy, brand development, and market positioning— SURC takes the time to hear what consumers want so our partnering brands can give them what they need. Together, we elevate brands and beauty with innovation.
CONSUMER RESEARCH METHODOLOGIES
SURC delivers personalized solutions tailored to the diverse needs of our carefully selected consumer panelist for hair and skin within sensory research. Utilizing the newest in technology, our instruments test for texture porosity, elasticity, hydration, moisture retention, skin softness/dryness, follicle & scalp health, skin types and tactile overall consistency with observatory direction in product improvement. Our focus groups provide real time integral, honest response, and feedback on products that are tested. The undisputed data provides the partnering collaborators with an advantage of finalizing a top product ready for global industry while having consumers eagerly await its arrival.
Our proven approach starts with a deep respect & understanding of our panelists, study objectives, and data applications. The SURC Team, each renowned in their area of expertise, is comprised of top dermatologist, scientists, trichologist, aestheticians and cosmetologists, who are thoroghly trained in the sector of consumer trials. With an unwavering commitment to research excellence, we achieve rigorous unmatched data results, with the help of our diverse panelist—let's make waves in beauty research.
4 TYPES OF TESTING
SURC offers the best in quantitative, qualitative, statistical and subjective research. Through our assessments and analysis, we produce top notch data exhibiting results that our collaborators can trust.
For skin and hair case studies, our board-certified dermatologist oversee indepth case studies while aestheticians and cosmetologists apply the tested product. Trichologist study and evaluate scalp and hair conditions before, during and after each product application to ensure product efficacy.
Consumer Evaluations: Your Voice, Your Thoughts, Your Opinion Matters! At SURC, we provide an exciting environment where our consumer panelists can freely share their thoughts and feelings, whether in one-on-one chats or group discussions.
We truly believe that the consumer is the star of the show, and your honest feedback is a treasure for the beauty industry, influencing products designed just for you! Our diverse team of experts facilitates and observes our vibrant panel to discover what’s missing in tomorrow’s products, setting new expectations and promoting not just beauty, but true wellness while respecting our planet's resources.
The SURC observation center is your to express yourself without the presence of clinical personnel, fostering open discussions that tackle the industry's biggest challenges in product development and marketing. Join us and be a part of something amazing! Become a SURC panelist today! All case study and focus group objectives, possible side effects, treatment options, and health evaluations pertaining to the study are explained in clear and full detail prior to signing consent forms. All panelists are provided the knowledge that at any time before, during, or after the focus groups/case study, they have the right, without prejudice or explanation, to withdraw from the study. - Our board certified& licensed experts facilitate all case studies placing our consumers in safe, profesLearsional care while conducting our research.
Consumers and partnering beauty brands can be assured of safe testing, protected top-notch data delivery. SURC, the new beacon of innovation to organic product research, prides itself on safety and compliance for each study. Our compliance officers have a wealth of experience in beauty research and testing and oversee each case study designed, facilitated and managed, keeping a secured and encrypted database for all consumer information and case study confidentiality.
SURC TRAINING CENTER: In addition to a "Green" evaluation & testing center, for the cosmetologist looking to advance their career in cosmetic research, advanced hair & skin care, SURC OFFERS ONSITE TRAINING CERTIFICATION FROM OUR ESTEEMED INDUSTRY EXPERTS. Learn how to work in a consumer cosmetic research facility consulting big brands on their next big product!
Last, we offer training to licensed makeup artist and hairstylist looking to break into the entertainment industry by preparing you for what is needed to become a part of IASTE Local Union798. Our celebrity stylist are waiting to take your career to the next level!
SURC TRAINING CENTER: SURC provides onsite training certification led by our esteemed industry experts in trichology and skincare. We offer advanced training for cosmetologists seeking opportunities to collaborate with beauty moguls in cosmetic research. At SURC, beauty professionals gain essential knowledge for working as experienced cosmetic scientific researchers. Discover how to thrive in a consumer cosmetic research facility while consulting major brands on upcoming products!
Contact SURC Today
940 Amboy Avenue / Edison / NJ / 08837
1+(609) 212-9597
facebook: Soleil Universal Research Center
Business Hours:
Sat.-Sun. (CLOSED) /
MON.-FRI. (9AM - 5PM)
(holiday hours may differ)
SURC FOUNDER & CEO
Theresa Hemmingway / SURC Founder & CEO
With over 30 years of experience as a expert celebrity cosmetologist and trichologist, Theresa has been a true pioneer in the hair restoration industry from the very start! Her boundless passion for hair care & beauty shines through her dedication to education and her tireless quest for solutions to alopecia. Realizing that many beauty products contained harmful carcinogenic ingredients, Theresa committed herself to discovering innovative, natural, and safe alternatives that truly make a difference. Now, she's excited to announce the launch of the first-ever "Green" scientific research center, complete with a training facility for aspiring trichologists, MUA's, and cosmetologists eager to elevate their careers in product research. This bold investment in the beauty industry and SURC collaborating partners places consumers, professionals, and the planet's well-being front and center, ensuring that the next generation of eco-friendly beauty products meets desires and needs of consumers everywhere!