About Us
Welcome to SOIL UNIVERSAL RESEARCH CENTER (SURC)! We’re thrilled to introduce you to our cutting-edge, eco-friendly consumer evaluation facility dedicated to expert led case studies & focus groups that concentrate on innovative natural product testing for all hair textures and diverse skin types. As a leader in hair rejuvenation, SURC is proud to be at the forefront all-natural, organic, plant-based solutions, with a emphasis on discovering natural remedies for hair regrowth. Our passionate team of experts collaborates with top beauty brands globally, raising the bar in the beauty industry while championing environmental sustainability and enhancing overall wellness. Join us on this exciting journey!
OUR Mission
SURC establishes a benchmark for the world to emulate by delivering safe and effective testing of natural and organic cosmetic products. We explore the concept of "purity in beauty" through verified data that demonstrates real-time efficacy and authentic consumer feedback. SURC delivers results that our partners and consumers value, respect and trust. Equipped with a cutting-edge facility and validated methodologies, we unveil true beauty by assessing products made with natural ingredients, fostering a safe ecosystem and promoting overall well-being.
Vision
At SURC, we are passionately committed to honest, thorough and expert evaluation of the world's greatest beauty products of tomorrow by honoring the natural purity of every ingredient placed in them today. Because we know that the most important person in the room are our consumers that we serve, we assure and guarantee our collaborating partners that together "exploring the boundaries of innovation and illuminating the path of discovery, will deliver the most sought-after beauty products the world has ever known.
